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Customers face new problems every day that can radically alter their needs for our products. The key is to stay in contact with your customers... and ALWAYS ask questions to learn where they are in terms of needing our products.

You need to be able to use questions to stir up buying emotions. Improving your questioning techniques will help you to more easily find out what it is your customer wants, why they want it and what they intend to do with it. Master this important selling technique and closing will be so easy, it's almost a non-event!

What people buy are solutions. We buy a car so we can go places, clothes to make us look good, gadgets to play with, books to learn from, etc. What we buy is a 'solution' to a need, desire or problem. Keep this in mind when dealing with you customers.

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